Target one reader

Good copy targets just one reader. And the best copy takes that reader out of the ordinary and into a unique and special state of mind. Here’s an example, a casino brand print ad.

Ad copy:

Time to raise your game.

It’s your time. Right here. Right now. The possibilities are endless, from first dice roll to last slot spin – appetizer to dessert – opening to encore. It’s time to leave timid behind, double down and crank the excitement up to 11. Then stay over in your luxurious suite and do it all again, tomorrow.

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