Just what are we doing here?

The professional communicator in me says I’m supposed to tell you exactly what this website is designed to accomplish. But that’s rather a tall order. It’s akin to predicting, as your dinner party guests arrive, exactly how the conversation will go between oysters Rockefeller and tiramisu.

In my view, it’s a conversation. And what differentiates good conversations from mediocre? The good ones meander. Thoughts rise to the top and pop, like the bubbles in the champagne, each spawning the next. Sometimes a whole litter. That’s what makes it magic. You never know where it’s headed.

Here’s what I can tell you. We’re going to chat about writing. Particularly, writing for business, which is a ridiculously different animal than any other kind of writing. We’ll chat about language. Especially about words, their origins and evolution. And we’ll chat about the strange, surreal and otherworldly universe of the advertising agency.

Outside of that, who knows?

If you’re interested in peeking behind the curtain to see what agency copywriters do – or if, like me, you simply love words, you’ll find something worthy of your time spent here.

OK, here’s a crazy idea. Since I recently penned this post, its birth, rearing and discipline are fresh in my mind. If you really want to look under the hood of the writing process, take a look at this. (With the caveat that writing may very well fall in the same category of laws and sausages.)

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