Make an emotional connection
Grabbing Mom's attention
In most families, Mom is the chief medical officer. For this print ad concept, I created a compelling story to grab her attention.
Ad copy:
Mom told Colleen not to do handstands on the deck. She didn’t listen. And caught a splinter in her hand.
In Colleen’s mind, it was a dire emergency. Mom knew it really wasn’t. But the doctor’s office was closed.
Enter Cape Regional Urgent Care, where a board-certified doctor oversaw getting the splinter out, with barely a tear from the patient.
Whether it’s a cough, fever or cold, a bad cut or a sprain – Urgent Care is available seven days a week – and you never need an appointment.
Colleen’s back to tumbling again. On the lawn.
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